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The Los Angeles Times reports on an "accelerating campaign by giant technology platforms to use small-business owners to lobby against a series of antitrust bills aimed at Alphabet Inc.’s Google, Amazon.com Inc., Facebook and Apple Inc.

"To build a chorus of popular opposition to this legislation, Google posted alarming alerts to the millions of marketers and business owners who use the company’s tool for buying ads and promoting themselves in search. A message at the top of Google’s online dashboards now warns these customers that 'proposed legislation could make it harder to find your business online'."

However, the Times writes, "a network of anti-monopoly and civil society groups are also using small businesses to make the exact opposite claim — that Big Tech preys on the little guys and makes it impossible for them to operate without relying on internet monopolies."

The Times notes that "the competing pitches featuring small-business owners have played out over the last year in virtual roundtables and Zoom calls with congressional staff, according to tech lobbyists and antitrust advocates. Tech giants and their industry groups are asking lawmakers to take more time to study the unintended consequences of bills that would force covered platforms to change how they present products to consumers and interact with competitors."

KC's View:

It is possible for two things to be true at the same time.  Big tech companies do have the ability to provide small businesses and vendors access to an enormous pool of customers, but at the same time, it can erode those small companies' margins in a way that can damage them over the long term.

Which is why any regulation and legislation need to be nuanced and informed, not knee-jerk and reactionary.