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The Wall Street Journal reports on a new study from Datassential suggesting that "this year, 60% of restaurants reported reducing their menu size … The menus at fine-dining establishments were hit especially hard, with the number of items declining 23% over 2021."

The editing of restaurant menus has happened as "the consumer-price index for food away from home, which includes purchases from restaurants, rose 5.8% over the past year, the largest 12-month increase since 1982, according to Bureau of Labor Statistics data."

Datassential’s Sean Jafar tells the Journal that "restaurant menus often expand and shrink with the economy. Many menus shrank after the onset of the 2009 recession, but expanded as business came back … The number of menu items can tick up or down by roughly 10% depending on the year."

KC's View:

Sounds like a marketing opportunity for supermarkets, which can brag about unlimited potential and opportunities that can be found it their aisles and departments.  

That said, I have to admit that I like it when restaurants offer a few items that they're great at, as opposed to an endless menu that shows off no particular expertise or passion.