• FMI–The Food Industry Association has released its inaugural Power of In-Store Bakery 2022 report, "revealing that consumer engagement with in-store bakery items remained high with virtually all shoppers (95%) eating them at least occasionally and 63% doing so weekly."
The report suggests that "shoppers spend their bakery dollars at a variety of locations, with the majority (78%) purchasing functional bakery items, such as bread, buns, bagels and rolls, at the same store they purchase most of their groceries. However, only about half of shoppers (51%) say their primary grocery store is their main destination for in-store bakery items. For indulgent items like cakes, pies, and store-made desserts, shoppers look to specialty bakeries (24%), grocery stores other than their primary store (11%) and even online options (6%)."
The report also notes that "the in-store bakery department has performed well in the past year with strong unit (+7.4%) and dollar (+14.4%) sales. The biggest winners in the bakery this year are muffins (+24.2%), cupcakes (+23.6%) and cookies (+21.7%) in terms of dollar sales increases. Cakes, followed by cookies, ranked among the biggest sellers in the grocery in-store bakery department."