Over the weekend, I got email from both Wegmans and Walmart that, I thought, illustrated different but equally compelling takes on how to market to consumers during the current holiday season.
The notion of essentially rolling back prices at a time when inflation is driving up the cost of food and shoppers have a recessionary mindset (even if we are not officially in a recession), is a powerful one. People trying to get the biggest bang for their buck this year are likely to find this simple image to be persuasive.
Wegmans, of course, takes a different approach - the image is designed to make you hungry, and the instructions are there to make the cooking of a holiday meal to be both accessible and aspirational. And, the idea that the credited author of the piece is an actual Wegman … well, that completes the picture of a family company dedicating to helping families eat better during the ultimate family holiday.