Actor Ryan Reynolds, who has shown an uncanny knack for mining current events to create advertising for the various brands in which he has invested, has done it again - he has released a new commercial for mobile network Mint Mobile in which the copy was written by ChatGPT, an AI tool that generates text-based dialogue and simulates human conversation.
As The Drum explains, ChatGPT is "being positioned as a tool that could potentially revolutionize (or at least complement) a wide variety of conversation- and text-based tasks, including creating marketing copy, translating one language to another, fielding customer service questions and even participating in therapy."
Reynolds instructed ChatGPT to: “Write a commercial for Mint Mobile in the voice of Ryan Reynolds. Use a joke, a curse word, and let people know that Mint’s holiday promo is still going, even after the big wireless companies have ended theirs.”
The results, he says, are “mildly terrifying, but compelling.”
Note: There is a curse word in the ad, so it may be NSFW.