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From The MNB Archives
Wednesday, January 25, 2012
In The Midnight Hour, Fast Feeders Find Fertile Ground
The Wall Street Journal writes this morning about how fast food chains are staying open through the graveyard shift, hoping “to feed a burgeoning market of night owls and ultra-early risers and help wring more sales out of their existing restaurants.”
KC's View: This trend says a lot about the economy. I’d guess that part of the increase in graveyard shift traffic comes from people who are working second jobs, or working in jobs that they might not have taken when the economy was healthier.