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From The MNB Archives
Tuesday, May 22, 2012
Study: Less Than Two Percent Of US Shoppers Determine New CPG Product Success
A new report from Catalina suggests that "only a tiny fraction of shoppers" - 1.5 percent - "determine the success of new Consumer Packaged Goods (CPG) product launches."
Sound sort of like the television ratings system, which I've always believed consists of seven families in Omaha keeping track of what they watch.