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From The MNB Archives
Thursday, June 07, 2012
Marketing Food Using Emotional Appeal
"What Americans eat and drink has become such an emotional roller coaster for so many of us that it's utterly changing the way the nation's biggest restaurant chains, foodmakers and grocery chains do business," USA Today writes this morning. "Food used to feed our bodies. Now it also needs to feed our brains. Our egos. Our nostalgic memories. And maybe even our social-media appetites."
You wouldn't think that this would be such a revolutionary concept. Food is among the most sensory of experiences - at least for people who are open to it - and therefore it has always been almost criminal that marketers (on both the retail and manufacturer sides) have ignored the potential for emotional resonance connected to great taste.