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From The MNB Archives
Saturday, June 16, 2012
A Plant-Based Meat Substitute That Doesn't Taste Like One
Fast Company has a fascinating story about how the guys who founded Twitter have created an incubator company called Obvious Corporation that "is backing a company that makes a plant-based meat substitute that it claims is going to make people forget that meat has to come from animals."
KC's View: If I were going to put my money behind a company that could make vegan eating palatable to the broad population, it would be behind the folks who created Twitter.