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From The MNB Archives
Saturday, June 16, 2012
Dads Name The Brands With The Highest Perception Levels
Marketing Daily reports on a study by YouGov BrandIndex that looks at the brands which the highest level of perception among fathers. It looked at "1,100 brands (used) on a daily basis, show brands offering the simpler pleasures in life - like candy, subs and snacks - leading the rankings of those best-perceived by fathers."
Maybe I have to get my testosterone levels checked. To be honest, only one of these probably would have made my top 10 of brands that I perceive as relevant to my life.