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From The MNB Archives
Thursday, June 21, 2012
McDonald's May Need To Scrub Customer Service Rep, Bottom To Top
The Chicago Sun Times reports on a new American Consumer Satisfaction Index (ASCI) saying that McDonald's got the poorest customer satisfaction rating - 73 percent - of any fast food chain in the survey. The rating was up one point, but continues a three-year tradition of McDonald's having the worst customer service perception of fast food chains.
KC's View: I won't take a cheap shot at Mickey D's here. Though I want to. Desperately.