business news in context, analysis with attitude

“Carbo loading is and always has been critical for runners who are preparing for a big workout or an important race,” according to the October 2002 edition of Runner’s World. The magazine, which also features a cover story/interview with President George Bush about his running routines, offers a user-friendly and modern approach to taking in more carbohydrates than usual to boost performance.

The article, on page 30, is a terrific tool that retailers can use to market to weekend (or even weekday) athletes.
KC's View:
We found this article particularly interesting because of our marathon training, and know that if it were presented to us in a retail environment, we’d respond to it…and even buy stuff.

Isn’t that the point?

Remember, The Rodale Beat is designed to give MNB users terrific ideas from Rodale Press’s roster of magazines -- such as Men’s Health, Prevention, Organic Style, and “Runner’s World -- that can be utilized in-store to build sales.