Procter & Gamble Co. and Marathon Ashland Petroleum have signed a deal to test a “Folgers Café” program in several Marathon-branded c-stores, beginning this fall with 100 stores in the Midwest and the Southeast. If it works, the program is expected to roll-out next year.
The cafes will carry the distinctive mountain-sunrise interior graphics reflecting the Folgers logo and "Wakin' Up" theme, and will offer both hot beverages and foodservice items.
The cafes will carry the distinctive mountain-sunrise interior graphics reflecting the Folgers logo and "Wakin' Up" theme, and will offer both hot beverages and foodservice items.
- KC's View:
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What took them so long? Starbucks essentially stole this concept out from under companies that could have implemented it years ago.
If it works for P&G and MAP, it will make sense for similar concepts featuring other brand name coffees to crop up in other c-store chains, supermarkets, and virtually any place else people might need or want a cup of coffee.
