retail news in context, analysis with attitude

The rumor that Safeway Plc in the UK was in discussions with Wal-Mart to be acquired by the company and integrated into its Asda Group once again gained momentum in European markets this morning.

While Asda isn’t commenting, Reuters reported that a spokesman for Safeway said, “We are not in talks with anybody, we’ve had no approaches and our aim is to remain independent.”
KC's View:
Now this rumor is one we can see happening.

But we have a better idea. Let’s combine the two rumors and start our own:

Safeway (UK) To Be Acquired By Royal Ahold!

Actually, that one may make a sort of sense…wonder if they’ve ever considered it?