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Reuters reports that in Japan, where McDonald’s improved a dismal situation by instituting an aggressive price-cutting campaign, the burger chain’s sales have once again plummeted.

Sales were off because of concerns about mad cow disease, though a price cut seemed to work some magic -- more than 121 million people shopped at McDonald’s during August.

But now, concerns about mad cow seem to have once again taken hold, with same store sales in September down more then 11 percent.
KC's View:
Question of the day. If you were worried about the safety of a hamburger, how low would the price have to be to get you to ignore that inner voice saying, “Don’t eat it”?