The specialty consumer electronics retailer The Sharper Image has signed a deal that will have about 20 of its products sold from dedicated kiosks in Circuit City stores nationwide.
- KC's View:
- Okay, this isn’t a food story. But it did remind us of the story from a couple of weeks ago when it was announced that Dunkin’ Donuts was going to start putting stores into Home Depot units.
The Sharper Image-Circuit City relationship actually seems a lot more obvious. But it illustrates how creative and strategic alliances may be the way businesses look to gain footholds or expand their visibility (and profitability).