Starbucks has signed a deal with Target Stores that will have its ubiquitous coffee shops in every new Target unit that the company opens, usually between 100 and 120 a year.
In addition, Starbucks shops will be put into many of the company’s existing stores as they are remodeled or relocated, which would account for close to 100 or more locations a year.
While financial terms were not disclosed, the deal reportedly has Target operating the units, and Starbucks getting a percentage of sales.
In addition, Starbucks shops will be put into many of the company’s existing stores as they are remodeled or relocated, which would account for close to 100 or more locations a year.
While financial terms were not disclosed, the deal reportedly has Target operating the units, and Starbucks getting a percentage of sales.
- KC's View:
- Alliances may be the key to retail differentiation in the modern competitive cauldron. And not just in the food industry…
