business news in context, analysis with attitude reports that, an e-grocery provider in Toronto, has been doubling its annual number of orders each year that it has been in business since 1999. This year, according to the company CTO, Brian Miller, is processing between 1,000 and 1,500 orders a day with an average transaction size of $140.

While started as a “store pick” operation, it has now moved to a 300,000 warehouse for fulfillment functions.

The target, according to Miller, is the time-starved consumer; business usually picks up once the weather turns cold and snowy.
KC's View:
One of the most interesting things about this e-commerce operation is that it has succeeded largely because of word-of-mouth referrals that have existing customers acting as advocates for GroceryGateway.

That’s the best kind of advertising/marketing…when the customers do it for yo