Charged last week by Wal-Mart Mexico (Walmex) that its prohibition against the posting of price comparisons is unfair, ANTAD, a Mexican retailers group, has countered that Walmex misleads consumers through its price posting policies.
Reuters reports that ANTAD voted to prohibit the posting of price comparisons, a decision that Walmex protested by resigning from the organization.
Walmex has earned a strong market share in Mexico through aggressive pricing, but ANTAD claims that the practice “distorts the reality of prices, generating confusion instead of informing and orienting the consumer,”
Reuters reports that ANTAD voted to prohibit the posting of price comparisons, a decision that Walmex protested by resigning from the organization.
Walmex has earned a strong market share in Mexico through aggressive pricing, but ANTAD claims that the practice “distorts the reality of prices, generating confusion instead of informing and orienting the consumer,”
- KC's View:
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Let’s face it. The perception of low prices is as critical to success as actually having low prices. Maybe even more critical.
Does it strike anyone else that a trade association banning a form of competition seems a little…wacky?
Walmex probably figures that if it isn’t already, someday soon it’ll be bigger than the trade association. So why bother with an entity that could end up being meaningless?
