retail news in context, analysis with attitude

“Losing weight is a national obsession,” Runner’s World quite rightly reports in the November 2002 issue. Certainly we’ve spent enough time on the obesity issue here on MNB, and there seems to be little likelihood that questions about the nation’s expanding girth are going to go away.

However, there are people for whom weight gain would be a good idea, and on page 21 of the 11/02 issue, Runner’s World offers some simple tips for those folks…tips that could easily be passed on to consumers:

1. Eat consistently.
2. Eat larger portions.
3. Select high-calorie foods.
4. Switch from water to fruit juices.
5. Hit the gym.
6. Be patient.

For more details about how to gain weight healthfully, check out the November 2002 issue of Runner’s World. (And, if you want to help customers with the opposite goal, just go to page 24 of the same issue…)
KC's View:
While the idea that there actually are people out there who need to gain weight is painful for us even to consider, it makes sense for retailers to find different ways to reach the customer’s heart. Or stomach.

That’s why we’ve entered into this partnership with the folks at Rodale Press, offering on a weekly basis terrific ideas from its roster of magazines -- such as Men’s Health, Prevention, Organic Style, and “Runner’s World -- that can be utilized in-store to build sales.