Several published reports suggest that the decline in online advertising sales may be reversing itself, with big increases in Internet ad revenue being reported by companies such as New York Times Digital (up 26 percent in the third quarter), ESPN (double-digit sales growth), CBS MarketWatch (up 15 percent in the third quarter), and the Washington Post (up 18 percent in the third quarter).
While almost everyone concedes that the business has a long way to go, there is a sense that marketers are getting smarter about what they offer potential advertisers, and that the mainstreaming of Internet usage is having an imp-[act as well.
Some analysts project that total U.S. online ad sales could rise 8 percent in 2003, to $7.56 billion.
While almost everyone concedes that the business has a long way to go, there is a sense that marketers are getting smarter about what they offer potential advertisers, and that the mainstreaming of Internet usage is having an imp-[act as well.
Some analysts project that total U.S. online ad sales could rise 8 percent in 2003, to $7.56 billion.
- KC's View:
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From your lips to God’s ears…
Belief in online advertising is clearly what those prescient folks at EDS, MyWebGrocer.com, StoreParts.com, and Wood Products International have...which is why they are all valued sponsors of MorningNewsBeat.
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