The Minneapolis Star Tribune reports that Target will be opening a new store in Manhattan.
Except that it will only be open from November 15 to December 1. And it will float.
The store will be located on a boat decked out in red bull’s eyes and docked at Chelsea Piers on the west side of Manhattan, and will highlight holiday gifts.
While Target has stores in Queens and Brooklyn, it doesn’t have one in Manhattan, with management saying that when it finds a site there, “it has to be just right.”
Except that it will only be open from November 15 to December 1. And it will float.
The store will be located on a boat decked out in red bull’s eyes and docked at Chelsea Piers on the west side of Manhattan, and will highlight holiday gifts.
While Target has stores in Queens and Brooklyn, it doesn’t have one in Manhattan, with management saying that when it finds a site there, “it has to be just right.”
- KC's View:
- Last summer, Target outfitted a Manhattan townhouse completely in products available at its stores. So clearly the company is testing the waters…
