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The Associated Press reports that because of increased costs and an unwillingness to raise prices accordingly, there is a slow move by ice cream manufacturers to shrink the size of the packaging it comes in. Rather than the traditional half-gallon “brick,” the 1.75-quart carton is now being used by companies like Dreyer’s. And in certain markets, one can find the two-quart and 1.75 quart packages side-by-side -- and equal in price.
KC's View:
We may be alone in this, but we’d rather swallow an incremental price increase for a product we want than feel we’re being ripped off by not-so-clever marketing. Reducing package size only makes the consumer believe that the company thinks he or she is an idiot…which isn’t exactly what the company wants the consumer to think.