Published on: December 2, 2002
It has been well-documented that Amazon.com is using its annual “Delight-O-Meter” to track how many items are being purchased during the holiday season from its various sites and affiliates.
Based on a survey done by Harris Interactive, Amazon is catering to an American customer base that has 51 percent of respondents looking for lower prices, and 32 percent looking for better value (such as free shipping).
Among the products most in demand by shoppers on Amazon:
• Cell phones, which are selling at four times the rate that they sold last year at this time.
• DVD players, driven by prices that have dropped, in some cases, below $100.
• DVDs, especially hot current titles such as “Lord of the Rings: Fellowship of the Ring,” Star Wars Episode II,” and “Spider-Man.”
In addition, best-selling novels, kitchenware, and Amazon’s new linkage with apparel retailers are proving popular.