The BBC reports that farmers in Devon, concerned that supermarket chains are locking them into contracts that cause them to make less money and provide lower quality produce, are testing a “farmers’ supermarket” concept that they say will offer a broader range of product at better price points.
The farmers aren’t making any pretense that they’ll be able to compete in the packaged goods area, but believe that they’ll be able to put a dent in local supermarkets’ fresh foods sales.
The farmers aren’t making any pretense that they’ll be able to compete in the packaged goods area, but believe that they’ll be able to put a dent in local supermarkets’ fresh foods sales.
- KC's View:
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Sounds like the farmers are probably more interested in establishing a base from which they can better negotiate with the supermarkets…not that there’s anything wrong with that.
It is hard to imagine, though, that a glorified farmer’s market will be of any concern at all to Tesco, Asda, and Sainsbury…though we’d think there could be some worry about the image that somehow their stores don’t have the best quality produce.
