The Los Angeles Times reports that Wal-Mart will build a new multi-level store in the Crenshaw Plaza in central Los Angeles, using “a 50-year-old machine that best can be described as an escalator for shopping carts.”
The format is expected to be symbolic of Wal-Mart’s desire to find ways to push into urban areas with formats that adapt to their surroundings.
The format is expected to be symbolic of Wal-Mart’s desire to find ways to push into urban areas with formats that adapt to their surroundings.
- KC's View:
-
The question isn’t whether the physical store can adapt to the surroundings, but rather whether the kind of product selection that plays in Bentonville will play in Central LA.
We suspect Wal-Mart will get it right. But it’ll be interesting to watch.
