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Advertising Age reports that Coca-Cola Co. is testing a new 8.4 oz. metallic red Coke can that looks like the popular energy drinks, selling it only in trendy New York clubs and boutiques.

Coke won’t talk about the test, but Ad Age speculates that the company is working to appeal to a young audience that is made up of trend junkies -- and is challenging itself to find new ways to appeal to new audiences.
KC's View:
Why not? Innovation can be in product development or packaging concepts. The only problem is that this audience has a very short attention span, so who knows how long this new slim can will capture its attention?

It could be just 10 minutes…and by their standards, that could be a rousing success.