Bankrupt Kmart Corp. has forged a deal with Mexican pop singer/actress Thalia to develop a line of clothing from shoes to lingerie, plus accessories, that it hopes will appeal to Hispanic consumers.
The lines should start appearing on Kmart shelves next summer.
The lines should start appearing on Kmart shelves next summer.
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Of course, we’re not exactly sure how many shelves Kmart actually will have by next summer…but la esperanza salta eterno.
Of course, until we saw this story, we didn’t even know there was a pop star named Thalia…so much for our cultural expertise…
This is hardly an isolated step for Kmart. Already this year, since going into bankruptcy protection, Kmart has launched a magazine for Hispanic customers, and has started using Spanish language advertising in print, radio and TV.
The big question is whether it is también poco también tarde.
