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“The U.S. Food and Drug Administration today moved a step closer to providing American consumers with more and better label information about their foods by adopting the Federal Trade Commission (FTC) standard for food advertising,” according to the Grocery Manufacturers of America (GMA).
(See Better Nutrition Initiative Announced By FDA, above.)

"Today's decision helps level the playing field for manufacturers, but ultimately, it is a victory for American consumers looking for foods that can be truly beneficial to their health," said GMA CEO and President C. Manly Molpus. "Consumers will now have the opportunity to receive better and more informative claims, to easily compare the benefits of a wide variety of foods, and to make more informed decisions about their nutritional choices."

"Our foods have long since moved beyond meeting only the basic dietary needs of American consumers. The FDA's action has opened the door for food companies to improve labeling statements and health claims that are important to consumer choice," said GMA Director of Scientific and Regulatory Policy Alison Kretser. "This decision will now allow food manufacturers to inform consumers about the health benefits of their foods and to develop new products to meet consumer demand."
KC's View: