The Associated Press reports that according to The National Homebuyer's Association, the number of women home buyers has more than doubled in the past decade, and that 68 percent of women cite home improvement stores as the place to turn for expert advice.
This spells opportunity for retailers in this area, since it suggests an easy way to build their customer base. Home Depot, for one, conducts classes exclusively for women. And Lowe’s offers coed classes designed to appeal to both genders.
This spells opportunity for retailers in this area, since it suggests an easy way to build their customer base. Home Depot, for one, conducts classes exclusively for women. And Lowe’s offers coed classes designed to appeal to both genders.
- KC's View:
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Smart.
So why don’t supermarkets reach out to men the same way?
