Trader Joe’s in California has introduced $1.99 red and white wines that has caused shoppers to crowd its stores looking for a drinkable wine costs less than a cup of latte or a six-pack of beer.
The wine, called Charles Shaw, has been made possible by the glut of wine grapes in California. The traffic was generated when the Los Angeles Times did a front-page piece about it.
Trader Joe’s isn’t giving out specific sales figures, but is reporting “frenzied” buying by the case.
The wine, called Charles Shaw, has been made possible by the glut of wine grapes in California. The traffic was generated when the Los Angeles Times did a front-page piece about it.
Trader Joe’s isn’t giving out specific sales figures, but is reporting “frenzied” buying by the case.
- KC's View:
- The shame, from our POV, is that Trader Joe’s can’t sell wine in Connecticut.
