Burger King Corp. is now selling its Whopper hamburger for 99 cents, with the promotion scheduled to end on January 20, in effort to shore up the company’s declining market share.
- KC's View:
Dumb. Just plain dumb.
Frankly, we’d only choose a Whopper to eat if the other options were egg salad and brussel sprouts. But from a marketing point of view, as we argued above, continuing this price war just drives down prices, margins and turns what should be differentiated products into commodities.