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MNB is happy to introduce a new contest that will run over the next few weeks: “The BIG Idea Beat,” in which the thought-leaders that make up the MNB community have the opportunity to share their perspectives on critical issues facing the industry and win a signed copy of Agentry Agenda: Selling Food in a Frictionless Marketplace by Glen Terbeek.

Each week, we will offer both a Premise and a Challenge to MNB users. The Premise will seek to state either a fact of life for the food industry as it currently exists, or a trend that seems to be developing as retailers and manufacturers seek a better way of conducting business.

Your Challenge will be to respond by identifying the best ideas and examples that typify where the industry ought to be heading.

All entries should be emailed to:

“The BIG Idea Beat” contest will be featured each Monday, and repeated Tuesday and Wednesday…answers must be submitted by 11:59 p.m. on Wednesday. Winners will be picked and featured on MNB by Friday. Some weeks there may be a single winner…other weeks, there could be multiple winners. Selection of the winners will be solely at the discretion of Glen Terbeek and MNB Content Guy Kevin Coupe.

Week One Contest:

The two most frequently expressed opinions in the food industry often are:

• “What a great idea? Who else is doing it?”
• “We can’t do that, we’re too big.”

What, in your mind, is the best idea in the food industry that has not been embraced by the major players? What makes it the best idea, and why hasn’t it been embraced?
KC's View: