Drugstore.com announced the launch of its new Sexual Well Being store, featuring what it describes as “a wider selection of products, sexual well being advice, and a more sensual look and feel – all packaged in a tasteful manner and available in the comfort of your own home.”
The company said it was looking to create “a private and safe retail experience where consumers can freely explore their sexuality and are empowered to make their own choices to enhance their sexual well-being.” The site spokesperson -- and author of a regular column there -- is a Dr. Sandra Scantling, a clinical psychologist and certified sex therapist.
Consumers can get to the site either through www.drugstore.com or directly to www.sexualwellbeing.com.
The company said it was looking to create “a private and safe retail experience where consumers can freely explore their sexuality and are empowered to make their own choices to enhance their sexual well-being.” The site spokesperson -- and author of a regular column there -- is a Dr. Sandra Scantling, a clinical psychologist and certified sex therapist.
Consumers can get to the site either through www.drugstore.com or directly to www.sexualwellbeing.com.
- KC's View:
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Hey, whatever works. And if they see a huge uptick in sales and traffic, maybe in a few months we’ll be offering “SexualNewsBeat.com”.
We could be the Barry White of the retailing communications biz…
