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A Retail Week survey indicates that four out of ten British consumers would prefer to see Safeway purchased by Wm. Morrison Supermarkets – if Safeway is to lose its independence.

Just 12 percent of shoppers said they viewed an acquisition by Morrison’s of Safeway as negative, while thirty-five percent of shoppers said they saw a purchase of Safeway by Wal-Mart’s Asda Group as a bad thing. Thirty-three percent said it would be a negative if Sainsbury bought Safeway, and 31 percent didn’t want to see Tesco buy Safeway.
KC's View:
Unfortunately for British consumers, the decision about what company gets Safeway won’t be made by popular vote…though perhaps the UK’s competition authorities will pay attention to the preferences of the nation’s shoppers.