Wal-Mart's UK Asda Group will launch "More For Kids," a private bale line of food products designed just for children, according to a report this morning from PlanetRetail.net.
The move is designed to compete with a similar offering from Sainsbury called "Blue Parrot Café," and is part of an overall facelift being given to Asda private label offerings.
The move is designed to compete with a similar offering from Sainsbury called "Blue Parrot Café," and is part of an overall facelift being given to Asda private label offerings.
- KC's View:
- We'll be interested to see when these sorts of kid-friendly approaches find their way into the hearts and minds of US retailers.
