business news in context, analysis with attitude

The Atlanta Journal-Constitution reports that Coca-Cola’s Minute Maid division is test marketing “BeginIt,” a new dairy-based fruit drink with nutritional benefits, vitamins, and no fat.

The product is reported to be similar to “Snapple-a-Day,” a new product from the Snapple Co.

The difference between the two products, however, is that BeginIt is being positioned as a “fruit to go” drink, while the new Snapple n=beverage is supposedly a meal replacement for dieters.
KC's View:
It almost doesn’t matter how these products are positioned. Store shelves and coolers are about to get even more crowded than they are already…