With all the concerns in the marketplace about obesity and healthy eating issues, the March 2003 edition of Prevention has a piece on page 81 highlighting “seven quick foods that fight fat.”
The premise is simple: convenience doesn’t have to mean “fattening.”
The premise is simple: convenience doesn’t have to mean “fattening.”
- KC's View:
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Strikes us as a great source of information as retailers try and find new ways to market themselves to consumers.
Retailers ought to be ravaging the pages of these sorts of magazines, using the editorial as a way to suggest marketing efforts. It can build sales (of both the products and the magazines) as well as credibility for the store and a differential advantage.
