General Mills announced it is raising cold cereal prices by about two percent, following on the heels of similar moves by Kraft Foods and Kellogg Co.
The price increases are said to be necessary to offset rising commodity costs such as wheat.
The price increases are said to be necessary to offset rising commodity costs such as wheat.
- KC's View:
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The way the Content Kids eat cereal in our house, this news means we may have to ask the boss for a raise.
Especially now that the Content Kids have decided that Kellogg’s new Smorz cereal is the finest product of its kind currently on the market…
