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You have to admire a company that ventures into the lion’s den with little more than a chair and a whip…or, in this case, a large latte.

California-based Peet's Coffee & Tea has announced that it will open its first store in the Seattle market – home turf to the estimable Starbucks. The c company says it may open more units there, depending on how the first one does.

Of course, there are other coffee chains in Seattle: Tully's Coffee Co. and Seattle's Best Coffee, as well as independents such as Espresso Vivace Roasteria and Zoka Coffee Roaster & Tea Co.

Ironically, the founders of Starbucks learned their coffee roasting techniques from Alfred Peet, who founded Peet’s.
KC's View:
Does Seattle need another coffee chain? We’ll see.

But we have to admit to a certain tingle of excitement when this kind of confrontation takes place. It would be like a company not named Wal-Mart deciding to open a supercenter in Bentonville, Arkansas…, which we probably wouldn’t recommend, but we’d certainly enjoy the spectacle.

It’d be sort of like a scene from “Gladiator.”