Reuters reports this morning that Anheuser-Busch has lost its legal battle in the UK to prevent a Czech state-owned brewery Budejovicky Budvar from using the trademark "Bud."
Britain is Anheuser-Busch's second largest market. There does not appear to be an appeals mechanism.
Britain is Anheuser-Busch's second largest market. There does not appear to be an appeals mechanism.
- KC's View: