The Home Depot is embarking on a new advertising campaign keyed to its do-it-yourself educational clinics that teach people to build and fix things. The tagline: "you can do it, we can help."
Recently, Home Depot’s approach has been to emphasize price and value, but declining profits and a shaky reputation for customer service led the company to retool its efforts.
Recently, Home Depot’s approach has been to emphasize price and value, but declining profits and a shaky reputation for customer service led the company to retool its efforts.
- KC's View:
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Good idea, though we have several thoughts…
On the one hand, it is an approach that ought to emulated by the food industry, where retailers ought to emphasize training and education of consumers, not price wars that they cannot win.
However, fixing Home Depot’s problems requires a lot more than a marketing program. It requires a cultural shift that brings it back to its consumer-focused origins.
And that will be a lot tougher.
