The March 2003 issue of Men’s Health offers a perfect example of how retailers can use information about certain kinds of products to build interest and sales. The article on page 150 reveals:
And more.
The point is that while the attention is paid to functional foods and genetically modified organisms, there are a lot of foods out there that can be terrifically beneficial to consumers. But for them to enjoy the benefits, they first have to know about them.
- How mangoes can save your eyesight.
- How orange juice can help you avoid a stroke.
- How blueberries are good for your prostate.
- How peanut butter and jelly sandwiches help prevent diabetes.
And more.
The point is that while the attention is paid to functional foods and genetically modified organisms, there are a lot of foods out there that can be terrifically beneficial to consumers. But for them to enjoy the benefits, they first have to know about them.
- KC's View:
- This is part of our regular series of “Rodale Beat” features, offering a look at how articles from the company’s family of magazines can serve as marketing/merchandising cues for retailers.
