business news in context, analysis with attitude

There is ample evidence in the April 2003 issue of Prevention of how much consumers -- and, by extension, retailers -- probably don’t know about nutrition. For example:

  • Did you know that diet soda can make you fat, while regular soda can promote weight loss? (See page 77)

  • Did you know that a “microwave addiction” can lead to a kind of nutritional suicide? (see pages 60-61)

KC's View:
This is part of our regular series of “Rodale Beat” features, offering a look at how articles from the company’s family of magazines can serve as marketing/merchandising cues for retailers.