- A new study from Nielsen/NetRatings suggested that major advertisers are using online campaigns to promote their products and services. Among the companies increasing the use of the Internet are Ford, Volvo, ESPN and Chrysler.
- At the same time, a different study says that retailers are cutting back the frequency with which they, on average, use email to contact consumers. Retailers that used to make contact weekly, for example, now are doing so just twice a month.
- KC's View:
Sometimes less is more. Sometimes more is more.
And sometimes, we don’t have much more than that to add to stories that are perfectly self-explanatory.