Tesco in the UK is under attack for what the Advertising Standards Agency (ASA) says is misleading material about organic foods.
The charges come because a consumer complained to the ASA that Tesco’s supposedly informational material actually was a thinly veiled attempt to promote organic food. While the complaint says that Tesco is inferring that organic food is safer, healthier and kinder to the environment than mainstream food, the retailer maintains that consumer still have a choice about they want to buy whenever they come into the store.
The charges come because a consumer complained to the ASA that Tesco’s supposedly informational material actually was a thinly veiled attempt to promote organic food. While the complaint says that Tesco is inferring that organic food is safer, healthier and kinder to the environment than mainstream food, the retailer maintains that consumer still have a choice about they want to buy whenever they come into the store.
- KC's View:
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Aren’t all informational pieces available at retail actually thinly veiled attempts to sell something, based on the information provided?
Sounds to us like consumers and regulatory authorities in the UK may not have enough to do…
