retail news in context, analysis with attitude

A perfect example of the kind of information that consumers have to deal with can be found this morning on

    There is a new survey out (and there’s ALWAYS another new survey on matters such as these) suggesting that when you eat too much comfort food, you’re actually frying your brain.

    The Franklin Institute, a research facility and science museum in Philadelphia, reports that when potatoes are deep-fried, the shape of fatty-acid molecules is changed into an unnatural shape. These transformed molecules, called trans fats, change the structural integrity of brain-cell membranes, setting the stage for cellular degeneration and diminished mental performance when you eat the fries.

    There even are implications for people who are using high-fat, low-carb diets to lose weight. This research suggests that while they may not be stupid for making such a choice, making the choice of such a diet could make them stupid in the long run.

    Janelle Walter, who teaches nutrition for the family and consumer sciences at Baylor University, told the Detroit Free-Press that “the brain is fueled by glucose, and glucose comes from carbohydrates. The proper diet consists of 55 percent carbohydrates, 15 percent protein, and 30 percent fats. The key, for the brain and the body, is to maintain the proper balance."

    In other words, complex carbs are good for the brain, and too much fat is not.
KC's View:
Everyone clear on this now? (At least until a contradictory survey or study comes out next week?)

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