The University of California at Davis Center for Advanced Studies in Nutrition and Social Marketing has released a report saying that “inner-city supermarkets can improve their profit margins and the health of the communities they serve by offering shoppers free transportation,” which then has the added benefit of reducing shopping cart thefts.
“It's a way for supermarkets to do well by doing good,” said Diana Cassady, senior author of the report, which was funded by the California Nutrition Network.
A market analysis of low-income neighborhoods in five California cities concluded that a supermarket-sponsored shuttle service would generate revenues ranging from $545,700 to $1.5 million per zip code -- assuming that 20 percent of households without cars would use a shuttle once a week to buy $25 in groceries.
“It's a way for supermarkets to do well by doing good,” said Diana Cassady, senior author of the report, which was funded by the California Nutrition Network.
A market analysis of low-income neighborhoods in five California cities concluded that a supermarket-sponsored shuttle service would generate revenues ranging from $545,700 to $1.5 million per zip code -- assuming that 20 percent of households without cars would use a shuttle once a week to buy $25 in groceries.
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