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Simplicity is a quality that can appeal both to people’s lack of time and need for uncomplicated solutions. In the May/June 2003 issue of Rodale’s Organic Style, there is a piece starting on page 115 that concedes consumers’ desire to get in and out of the kitchen fast.

The solution, the magazine writes, is a series of recipes that involve quick and simple sautéing, using just a pan and a pair of tongs -- not to mention fresh products obtained from the local supermarket.
KC's View:
The recipes look simple, and the results look delicious…not to mention the financial results if supermarkets use ideas like these to sell more fresh items (and maybe even some tongs and sauté pans).