business news in context, analysis with attitude

The Natural Marketing Institute (NMI) has conducted a study that it says reveals that 45 percent of U.S. consumers say that they have increased needs for vitamins, minerals, and dietary supplements, up from 41 percent just six months ago.

NMI says that there are demographic lines being drawn in this trend: 52 percent of women, for example, say they have such increased needs. There seems to be greater interest among people who earn less than $50,000 and more than $75,000. And, according to the report, “these indicators are even higher for middle-aged Americans 36-55 years old (with 53% stating increased needs for supplements).
KC's View:
The only thing we object to in this study is the way it describes people 36-55 as middle-aged.